The Brits are coming to America.
From Mod to the Midwest
Liberty of London – the adored UK retailer that normally calls a corner of Regent Street home, will be hopping on the high/low bandwagon to go Stateside.
Liberty is the new collaboration with Target.
The luxe Londoners known for their beautiful prints and high style, will be adorning your bed, back and beyond. The line is to include fashion for men, women and kids, home decor and more.
Look for Liberty items to hit Tarjhay, or in this case, Tah-git stores March 14th, 2010.
In an act of brotherly retail love and all that, the London lot have selected a few of their faves from Target — fashion, home, babywear and bird houses (birdhouses???) — and will sell them in the London store from April – December.
Geoffroy de la Bourdonnaye, chief executive officer of Liberty quipped: “I love the idea of our heritage combined with a very cool retailer. Our theme next year is Flower Power, and that is really the spirit of the Target products.”
Sounds like retail power to me.
With files from WWD and Elle UK.
Liberty image source. Target image source. Mod to the Midwest, created by moi – please provide an image credit if you use it. Ta!
It seems everyone – and her sister – are going mass market these days.
Kate and Laura Mulleavy are no exception…
They are taking their Rodarte line to Tar-jhay. No way, you say? C’est vrai, c’est vrai.
They will Go International and make flowers and frou and frill the mainstay.
In malls and school halls,
all the girls will be dolls.
Squealing, I’m a princess
who didn’t spend excess
to look so smashing and glam,
and still be the girl that I am
How can it be? Their dreamy frocks can be mine?
Yes, dears, and the most you will spend is $79.99.
One of my favourite dresses by Rodarte, 2008
The Rodarte line hits Target stores December 20th. And that $79.99 price tag? That’s in US Dollars!
Photo of the Mulleavys and full story from WWD. 2008 Rodarte dress photo, courtesy of FIT. It was part of their Gothic: Dark Glamour exhibition last Fall.
Alexander McQueen almost made me late for work today. Actually, I should blame Target for my tardiness (and my big hair – no time for a proper blow dry).
Mr. McQ launched his line for the discounted, designers for all retailer – the buzz of both online and offline fashionistas for months now. So, being a lover of all things McQueen, and an online girl at that, I logged in just after midnight to get my goods. This was disappointing – and not worth the trunk cases under my eyes this morning – as the store wasn’t open yet. Hello, it’s the Internet calling. We never close.
So this morning, doing my best Deitrich in a towel head wrap, I logged in again. Browsed through the whole collection and found my inner discount diva – already envisioning what shoes I’d wear the pieces with…only to come to a screeching halt in the shipping process.
“Sorry, Target doesn’t ship internationally.” Darlings, if you are going to offer international geniuses for sale, you better deliver to “international” destinations like Canada, eh. Guess it’s not design for all of us.
Here are my pics from the collection I cannot have…
Modern 80s STUDent
Zipping along the High-waist
I’ll just have to buy the real deal – no one would have believed I was a bargain hunter anyway.