So while we wait for the September British Vogue, let’s review our August homework, shall we?
Here is the first shoot with Mrs. Hince – as photographed by Mario Testino for the August issue of the Vogue with the accent.
This might be the new Ms. Moss – but this whole editorial had me doing a déjà vu - a Dovima déjà vu.

Not a stance of circumstance.

No one cast a figure like the lovely Dorothy Virginia Margaret Juba, better known as Dovima.

Dovima, 1955 - in The colour for this season. And don't even get me started on the suit.

The burnt-orange clad bride. Echoes of a rich and colourful past, in that pose.

"Who stole my heart?"

"You did, you did." And oh, where have I seen that suit silhouette before, I wonder?

Maroon, how I hunger for you. I'm stocking up this year!

Collar ID - one call you'll want to answer. The frou of a ruffle without the frou.

The big collar, circa 1951.

She spoke paragraphs with one gesture.

Look who's talking now. And that skirt. I know. It's by Mr. Ford.

Note the placement of hands here...

...and here.

Kate makes it look like a cinch.

...and speaking of all things cinched...

The stare to nowhere...

...takes a girl everywhere.

I love the covered-up sexiness of the '50s.

I'm happy to report its return this season. Big time sensuality, in my book.

Dovima in yards and yards of Balenciaga, back in the day, for evening.

No longer sleeveless in Seattle - or Stockholm. Nothing like the slink of silk, I say.

It's all very lady-like, really. It fits us like, well, a glove.

The new power dressing - no need to blush - you, too can pull this off by putting it on. Pop tarts, take note.
The mass appeal of Dovima at the time, a Supermodel well before the word was coined, was undeniable. She defined elegance and wore clothes in a way that really allowed us to dream. These iconic photographs of her exemplify the very best in photography, in modeling, in style – in modernity – more than 60 years after they were taken.
The Moss appeal, too is undeniable. Since those images of a young Kate shot by Corinne Day and the emergence of Heroin Chic, this woman has carried us from the Supermodel heyday and grown up in front of our eyes. While she and Mr. Testino surely give a nod to Dovima here, she too, is already an icon. Lover her or hate her, but her place in fashion history, in modeling history, in style – stands on record – and will stand the test of time – 60 years from now.
And incidentally, this isn’t the first time I’ve done a Dovima double take.
More Kate. And yes, yes, I owe you my thoughts on her nuptials. Getting caught up slowly….promise.
Kate photos courtesy of British Vogue; Dovima in Balenciaga from Joao Chaves Spot. All other Dovima images courtesy of My Vintage Vogue - a wonderland of vintage fashion images and a constant source of inspiration.
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September 5, 2011
Categories: Déjà Vu, Fashion Photography, Mag Rack, Magazines, Models . Tags: August 2011, British Vogue, Dovima, exshoesme.com, Kate Moss, Mario Testino, Vintage fashion, vintage photography, vintage style . Author: Jyotika Malhotra . Comments: Leave a Comment